Iballa is a seasoned SEO professional with a wealth of experience in both agency and in-house settings, spanning a diverse range of niches. With a passion for optimizing online presence, she has become a trusted expert in the field. Iballa’s journey into the world of SEO began with a strong educational foundation, holding both a bachelor’s degree and a master’s degree. She has also earned certifications in Google Analytics, Google AdWords, and HubSpot’s Content and Email Marketing exams, showcasing her commitment to staying at the forefront of industry trends and best practices. Outside of the digital realm, Iballa indulges in landscape photography, with both her camera and drone. Additionally, she loves riding her mountain bike and wild swimming, often venturing into rivers and other natural bodies of water.