Absolute Insights

With the year drawing to a close, we’re pleased to have already secured our first award shortlisting’s of 2024! Last week, we were announced as finalists at no other than the UK Digital Excellence Awards, highlighting our expertise within the realm of

30-Second Summary: There were plenty of major Google algorithm updates in 2023, including Core, Review, Spam, and Helpful Content updates. The impact of these updates on SEO practices and website content quality was widespread. For website owners adapting to

30-Second Summary: Product descriptions are not just about providing information – they’re a strategic tool for boosting your brand’s presence in SERPs, engaging audiences, and driving growth. Creating compelling product descriptions involves

30-Second Summary: Consumers value genuine engagement and tailored experiences, emphasising the importance of authenticity and personalisation in brand interactions. Social media has transformed brand communication, requiring consistent, engaging, and

As the festive season approaches, your website’s landing page becomes a pivotal tool in attracting and retaining customers. Christmas sales in the UK are forecasted to do better than in 2022, growing 3.3% to £84.9 billion, so what makes a landing page

30-Second Summary: CTA buttons are crucial for user interaction and conversions, yet often underestimated in their design impact. Common pitfalls in CTA design include overlooking simplicity, inconsistent messaging, and misjudging placement. Key elements of

30 – Second Summary: Microinteractions, the subtle elements of your website, play a crucial role in enhancing customer experience and brand perception. They simplify user navigation, create emotional connections, and build trust, significantly impacting

30-Second Summary: TikTok has significantly influenced consumer purchasing, with a unique ‘infinite loop’ model that fosters lasting brand-consumer relationships. User behaviour on TikTok, dominated by millennials and Gen Z, emphasises the

30-Second Summary: Customer data is vital for personalising marketing strategies, enhancing brand engagement in a competitive market. By using ethical data collection methods and analysis for segmentation, these insights will assist with tailored marketing

30-Second Summary: Google’s October 2023 Core Update, following the Spam and Helpful Content Updates, brought significant volatility to search rankings. The update, peaking in mid-October, had varying impacts across sectors like Finance and

30-Second Summary: AI’s rapid growth in ecommerce offers innovative customer service solutions, enhancing efficiency and personalisation, crucial for brands to remain competitive. From AI-driven product recommendations to 24/7 chatbots, AI is

30-Second Summary: Facebook’s global reach and sophisticated targeting options make it an ideal platform for effective Black Friday campaigns. The platform offers various ad formats that enhance user engagement through likes, comments, and shares, which

30-Second Summary: Google’s ranking factors in 2023 are continually evolving, making it vital to identify the signals genuinely influencing rankings. Google’s focus on content standards, including the introduction of E-E-A-T and the Helpful

30-Second Summary: The Google Search Generative Experience (SGE) will transform the way users search for and find information.  Generative AI in SGE allows more intricate questions, changes user behaviour, and offers AI-powered snapshots.  Businesses and

30-Second Summary: To rank well on Google, your content must be helpful to your audience and primarily written for people, not just to appease search engine algorithms. Google emphasises Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T)

30-Second Summary: TikTok, with over 1.7 billion active users, is a well of data that can revolutionise your SEO strategy. Understanding TikTok data collection and its diverse user base is key to making the most of its potential. TikTok offers valuable data

30-Second Summary: Your e-commerce website’s design is critical for success, with 94% of first impressions linked to web design. To create an inviting and user-friendly digital marketplace, start with a user-centred design, clear navigation, and

30-Second Summary: Microsoft Audience Ads introduced new updates in October to its platform. Enhanced audience targeting, expanded placements, and predictive targeting offer advertisers advanced tools. UI enhancements in lodging solutions cater to diverse

30-Second Summary: Understanding the psychology of Black Friday shoppers is crucial for businesses to maximise sales and revenue. Key motivations include the allure of discounts, social influence, and the fear of missing out (FOMO). Emotional triggers like

30 Second Summary: Google’s Helpful Content Update emphasises people-first content, with the September update finishing rollout on 28 September. Websites must adapt to provide informative, trustworthy, user-centric content if they aren’t already. To

30-Second Summary: Comprehensive and unified marketing strategies are essential for enhancing your brand’s online presence and making a bigger impact. Integration of various digital marketing services such as SEO, PPC, Web Design, Link Building, and

30-Second Summary: AI-powered visual search is revolutionising e-commerce, enabling users to search with images.  Visual search is integral to modern e-commerce, driven by consumers’ preference for visual content.  It streamlines the shopping

30-Second Summary: Black Friday is the perfect opportunity to boost year-end profits.  Creating anticipation is key to Black Friday success, and email marketing plays a central role.  Learn how to craft compelling email campaigns, spark excitement, and

Hold the phone, we’re finalists at the UK Search Awards 2023! On Friday, the UK Search Awards 2023 shortlist was revealed, and we’re thrilled to be nominated for not one but two amazing awards; Best SEO Campaign with our finance client Cashfloat and Best

30 Second Summary:  Halloween marketing presents a captivating opportunity for brands.  Businesses can leverage Halloween marketing by planning ahead, integrating it with their brand identity, and using data-driven insights to inform strategies.  While

We’ve only gone and done it… We’re winners at the 2023 European Agency Awards 2023! Following the European Agency Awards that took place on Thursday 19th October, we are thrilled to announce that we have won Ecommerce Agency Of The Year for a second

Having a strong online presence is vital in the modern digital world, especially for a successful marketing strategy. As your target market will use a variety of devices to find you, from smartphones and tablets to desktop computers, it’s crucial for

As the digital storefront of your business, your website is often the first interaction potential customers will have with your brand. By ensuring an exceptional website user experience (UX), you will not only capture visitors’ attention but keep them

The user experience has become a crucial aspect of any successful business. With increasing competition in the online market, businesses are continuously looking for ways to stand out and provide a personalised experience to their users. Personalisation is

Backlinks are an essential aspect of SEO and play a crucial role in determining a website’s ranking on search engine result pages (SERPs). Having a healthy backlink profile is vital for improving a website’s visibility and credibility overall. 

Link building! Where do we start. As a multi-award-winning digital marketing agency that provides link building as part of their SEO services as well as solo campaigns, it’s safe to say that we’ve tried and tested numerous different industry ‘hacks’,

GA4 is nearly here! From July 1st 2023, Universal Analytics will stop collating data and Google Analytics 4 will be our only focus. If you want to measure the performance of your website, and the effectiveness of any marketing campaigns like SEO or PPC,

Are you considering hiring a link building agency in the coming months? Doing so could save you a lot of leg work. As a multi-award-winning digital pr and link building agency, we possess the in-house expertise required to elevate your website’s authority

There are many companies that are slowly transitioning their marketing and advertising efforts from traditional to digital. It goes without saying, but the digital world has been massive in the past years and the number of users online has also increased

We were fortunate enough to have Nicole Ponce, Communications & Influencer Manager at Semrush, join us last week, along with two of our in-house experts: Lewis Esson, Senior SEO Manager, and Tiffany Shears, PPC Manager. This month’s Twitter Space

Saving money is at the top of everyone’s minds right now, with recent figures by Gartner revealing that businesses costs have been cut by 8.3% of company revenue since the beginning of the cost-of-living crisis to prepare for the unknown territory ahead.