Nothing stands still when it comes to marketing, and it only takes the introduction of a new technology or platform to disrupt the status quo. Whilst SEO has become the basis of online marketing strategies, the rulebook is anything but static. Enter TikTok, the reigning champion of short-form video content.
While it may seem like a platform primarily designed for entertaining dance routines and lip-syncing challenges (I mean, a lot of it is that) it houses a treasure trove of data that can revolutionise your SEO game. With the platform reaching more than 1.7 billion active users at the end of 2022, it’s not a platform to ignore, especially for ecommerce brands, as a huge 78% of users purchased a product after seeing it featured in TikTok creator content.
Below, we’ll look at how you can use TikTok data to supercharge your SEO strategy and navigate the ever-competitive digital landscape. From what data does TikTok collect to how to use TikTok SEO data, let’s see how this unstoppable social media behemoth can help your business thrive.
We all know that knowledge, data, and information is power. TikTok is not just a platform for viral videos, but full of valuable data and information that can help redefine your approach to SEO. If you can understand TikTok data collection and just how much information you can extract from it, you can really power your strategy and make the most of its huge user base and potential. All users have access to their data too and can request a copy of this in the app’s setting for download.
TikTok has swiftly climbed the ladder to become one of the most downloaded apps globally. In 2022, it was the most downloaded app with a mammoth 672 million downloads worldwide. To put that into perspective, the second most downloaded app was Netflix with 165 million. With so many users, it offers a vast and diverse audience. It isn’t just a platform for younger generations either as it attracts users of all ages and interests – in fact, 60.1 million users are over 55. Understanding its user base is essential for making informed decisions in your SEO strategy.
TikTok provides various types of data just like other social media sites, each offering unique insights into user behaviour and preferences. Some of the key data sources on TikTok include:
So, why is TikTok data relevant to your SEO strategy? Simply put, it’s full of user-generated content (UGC) and insights that can inspire your content creation, keyword research, and engagement strategies. UGC has been extremely popular in the last few years to the extent that Google will now show this type of content in SERPs under ‘perspectives’ with its upcoming Search Generative Experience (SGE).
As more and more users turn to TikTok to search for information through short-form videos, optimising for the platform is becoming a golden opportunity for brands. Google is even exploring a potential partnership to incorporate Google search into TikTok, so its potential is huge.
TikTok data offers a unique window into what captures the attention of today’s digital audience, and integrating these insights into your SEO strategy can lead to improved rankings, visibility, and engagement.
TikTok is a dynamic and trend-driven environment, meaning it offers a unique resource for businesses to identify trending keywords and topics. This can help your brand gain a competitive edge when utilised well, helping your video content show up in the right places for maximum impact.
Trending Hashtags – Hashtags are nothing new but are at the heart of TikTok’s content discovery. Just like on Instagram and X (formerly Twitter), by monitoring trending hashtags on TikTok, you can gain valuable insights into what topics are currently capturing the audience’s attention.
User-Generated Content (UGC) – The diversity of UGC on TikTok can help you identify long-tail keywords and niche-specific terms that may be less apparent through traditional keyword research methods.
If you can make the most of trending TikTok-inspired keywords in your content, you can enhance your overall SEO strategy and attract more organic traffic. Not only can you create content for TikTok to help your brand around these hashtags and keywords, but also your wider content strategy.
So, now you know the types of TikTok data for keyword discovery, how can you turn this into content for your brand? TikTok’s vibrant ecosystem brims with creativity, so tapping into this can breathe new life into your SEO strategy.
Drawing Inspiration from TikTok:
Repurposing TikTok Content for SEO:
Examples of Successful TikTok-Inspired Content:
By taking inspiration from TikTok’s dynamic content creation and repurposing these ideas for your SEO strategy, you can inject a fresh and engaging dimension into your online presence.
TikTok data can be a valuable resource for identifying potential influencers and partners for your brand, paving the way for enhanced visibility and authority in your niche.
To make the most of TikTok data for enhancing your SEO strategy, here are some helpful tips to help you navigate this exciting territory effectively.
Stay Updated with TikTok Trends – Regularly monitor TikTok for trending hashtags and challenges related to your industry. Keep an eye on viral content and adapt your SEO strategy to leverage these trends.
Balance Creativity and SEO – While TikTok’s creative spirit is valuable, remember that keyword research, on-page optimisation, and backlink building are still crucial. Merge TikTok-inspired creativity with proven SEO tactics for the best results.
Consistency is Key – Maintain a consistent posting schedule for TikTok. Consistency in content creation and posting can boost your SERP rankings over time.
Engage with Your TikTok Audience – Respond to comments and engage with your TikTok audience to foster a loyal following. An engaged audience is more likely to share your content.
Combine Video and Written Content – While TikTok is video-centric, remember to repurpose your videos into written content for your website or blog. This combination will provide you with a diverse range of content.
Evaluate the Competition – Analyse how your competitors are using TikTok and TikTok-inspired content for SEO. Identify gaps and opportunities that can set you apart from the competition.
Optimise for Mobile Devices – TikTok is primarily a mobile platform. Ensure that your website and content are mobile-friendly for a seamless user experience.
Quality Over Quantity – Focus on creating high-quality content that resonates with your audience rather than churning out a high volume of content. Quality content is more likely to attract backlinks and social shares, benefiting your SEO, and will be aligned with Google’s Helpful Content Update and E-E-A-T guidelines.
By incorporating these best practices and tips into your TikTok-inspired SEO strategy, you’ll be well-equipped to harness the power of this platform’s data effectively.
As it offers a unique avenue for elevating your SEO approach, TikTok is a huge opportunity platform for businesses large and small. Your success relies on creativity and data-driven decision-making, so by integrating TikTok-inspired strategies into your SEO playbook, you’re not merely adapting to change, you’re thriving in it.
Want to know more about how our award-winning digital marketing agency can help guide brands through the latest SEO developments? Why not contact the team today – whatever it is you want to achieve with your marketing, we’ve got the expertise to transform your online presence, recently being named Ecommerce Agency of the Year 2023 at the European Agency Awards.